Did Nokia really need to apologize?

Advertising is always exaggerated, I can’t imagine any product to be sold with complete honesty on how it actually performs. Nokia was recently drew a some flak for falsifying the performance of the new Lumia 920’s camera.

http://www.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent

If the promo was done without that small flaw of the camera rolling in front of a mirror, nobody would have cared to think twice about it. Despite this, Nokia not just issued an apology, but they went as far as to invite some folk to test the camera against competitors and it actually performed well. Video editing and special effects are a reality, products that reflect how they look on the adverts are not.

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About krithik

An Electrical Engineer by training, who occasionally dabbles in programming and design.
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2 Responses to Did Nokia really need to apologize?

  1. dinakaranonline says:

    Hey Krtithikk, I think the issue was blown out just because Nokia spoke of it’s Pureview brand as the core innovation of their product. And then why they simulate videos and photos but may it appear as Pureview is sheer stupidity when their software is not ready. Also since low light shooting and Image Stabilization was always an issue with mobile cameras and when Nokia announces that it solves the problem – they should be in a better position to demo and explain thq queries.

    What’s the rush to announce a product that is half baked and not ready for consumer preview ? That is what irked most of us actually.

    • krithikk says:

      Hi Dinanakaran,

      Thank you for your comment. I agree that their marketing team were not the brightest with rushing the product to the public when it was not ready yet. But my point was that advertising is always misleading in some sense. Take for instance the Siri ads for the iPhone. I’m sure that voice-recognition technology hasn’t reached a point where it recognizes your commands/phrase at the first instance. The Nokia issue should’ve been labeled as nothing more than a humorous slip-up. But reviewers like The Verge are going to the extent of calling Nokia as fraudulent.

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